Question: Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?
- Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion
- Target the creatives to the same audience and monitor performance for the highest number of clicks and CTR
- Run the creative she likes best
- Run each creative in separate campaigns, targeting separate audiences
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