Question: Eliza has focused her multichannel campaign objective to target customers who attend her classes most frequently. Before she starts to build her emails, what should she do?
- Plan to incorporate multiple CTAs so that the campaign can target more objectives
- Ensure that her campaign synchronizes within her overall multichannel strategy
- Take into consideration what these customers have liked best and least about past campaigns
- Try to get new subscribers so she can send her emails to a larger audience
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Marketing Assessment” page.
