Question: Elizaveta is launching a Display campaign for a business with a longer than average sales cycle. She's thinking of setting up a custom view-through conversion lookback window instead of the default window. Why should Elizaveta consider setting up her own window?
- It’ll assist her in analyzing the most interacted areas of the Display campaign within that time period.
- It allow her to identify more impressions for ads that weren’t interacted with but later resulted in a conversion.
- It’ll prevent interactions being attributed with more conversions than what they actually generated.
- It’ll reveal to her which ad assets require optimization in order to improve conversion rates.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
