Question: Emmeline has seen an increase in online sales of the Sunny Bakes Breakfast Box over a 3 month period, with some customers ordering multiple times. She wants to know which digital channels people are finding out about the Breakfast Boxes and what made people order again. This will help her refine her content strategy. How could she find all this out? An image of Emmeline in front of one of the Sunny Bakes cafes handing a stack of boxes to a delivery cyclist, with another delivery cyclist waiting behind Select the 2 correct answers, then submit.
- Ask returning in-store customers to write reviews and complete surveys about the Breakfast Boxes
- Use analytics tools to find out where website traffic originated e.g., social media, online search
- Ask returning online customers to write reviews and complete surveys about the Breakfast Boxes
- Use analytics tools to find out what percentage of customers made a repeat order
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.
