Emmeline recently posted two new blogs on the Sunny Bakes website. Their analytics tool revealed that this is how the blogs performed: Why the French breakfast is better: 200 views with users spending an average of 30 seconds on the page A local sunrise hike – with breakfast: 1000 views with users spending an average of 90 seconds on the page Select each box and choose the correct option, then submit.

Question: Emmeline recently posted two new blogs on the Sunny Bakes website. Their analytics tool revealed that this is how the blogs performed: Why the French breakfast is better: 200 views with users spending an average of 30 seconds on the page A local sunrise hike – with breakfast: 1000 views with users spending an average of 90 seconds on the page Select each box and choose the correct option, then submit.

• What does this data tell Emmeline about the content her audience prefers?
• Her audience prefers posts about French culture
• Her audience likes any posts which include breakfast
• Her audience prefers content about local hiking

or

1. What does this data tell Emmeline about the content her audience prefers? – Her audience prefers content about local hiking
2. Based on the data, which topic should Emmeline try posting about next? – Other local activities that the Sunny Bakes Breakfast Box would complement
3. What other data could help Emmeline decide if her blogs were helping her achieve her goal of selling more Breakfast Boxes online? – If blog readers were more likely to purchase a Breakfast Box

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.