Question: A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximise results from their flexible budget?
- Create a separate budget for campaign experiments and unforeseen market changes.
- Adjust performance targets monthly or quarterly to optimise AI-driven solutions.
- Use shared budgets and portfolio bid strategies to maximise campaign flexibility and allow AI to do its work.
- Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered performance ads certification” page.
