Question: A digital marketing manager has upgraded their keywords to broad match. Which behaviour should they build into their regular cadence of optimisation to guide machine learning?
- Create additional phrase and exact match keywords to improve reach.
- Add Customer Match lists with data older than 90 days.
- Remove negative keywords that may block relevant traffic.
- Dismiss recommendations to add relevant new keywords.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered performance ads certification” page.
