Question: A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organisation?
- Target ROAS
- Maximise clicks
- Maximise conversion value
- Maximise conversions
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered performance ads certification” page.
