Question: Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?
- Define a goal that he wants to achieve with an App campaign.
- Gather feedback from people who are already using his app regularly.
- Create a library of assets that he might use during the ad creation process.
- Conduct thorough research on apps belonging to similar businesses.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Certification” page.
