Author name: Pankaj Jangir

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Conversion optimisation certification exam

The Johnson Door Company has a website named JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?

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Question: The Johnson Door Company has a website named JDoors.com. Last year, they released a mobile app available on both […]

Conversion optimisation certification exam

Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalisation features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalisation features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?

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Question: Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalisation

Conversion optimisation certification exam

Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments in site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level. Which plan type is Gerald’s plan?

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Question: Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments in site feedback

Conversion optimisation certification exam

Tierra is the marketer for Far West Imports. They’re the project lead for a new smartphone app that will help customers to order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that Tierra assess the efficiency of the shopping basket and checkout features. Which Google service allows them to test the app’s UI and features?

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Question: Tierra is the marketer for Far West Imports. They’re the project lead for a new smartphone app that will

Conversion optimisation certification exam

A gym equipment business called Gymnex feel like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimisation (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

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Question: A gym equipment business called Gymnex feel like some of the pages on their website are weaker than others.

Conversion optimisation certification exam

Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects that the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?

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Question: Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low.

Conversion optimisation certification exam

You are designing a mobile website for a company called PoliticalNews.com. It’ll be the primary showcase for their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com website, what should be the primary marketing goal?

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Question: You are designing a mobile website for a company called PoliticalNews.com. It’ll be the primary showcase for their political

Conversion optimisation certification exam

Vicky manages the Google Ads account for the business RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

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Question: Vicky manages the Google Ads account for the business RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR)

Conversion optimisation certification exam

Ruth is a marketer at GraphicMagic, a user-focused organisation. Ruth has been advised to establish a relationship with the development team at GraphicMagic. Why is it important, at a user-focused organisation such as GraphicMagic, for marketers to establish relationships with developers?

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Question: Ruth is a marketer at GraphicMagic, a user-focused organisation. Ruth has been advised to establish a relationship with the

Conversion optimisation certification exam

The product managers and developers for MovingAway.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor that they should consider in choosing responsiveness metrics?

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Question: The product managers and developers for MovingAway.com have spent considerable effort to improve the responsiveness of the website. Now,

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