Which two of the following are requirements to report shop visits? Choose two.
Question: Which two of the following are requirements to report shop visits? Choose two. Link a Business Profile account Set […]
Grow offline sales certification
Grow offline sales certification
What may happen if you optimise towards online conversions only?
Question: What may happen if you optimise towards online conversions only? You may miss out on potential customers who watched
Grow offline sales certification
You work at an agency that manages several large retail accounts. One account is a retailer who owns shops and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center and Google Ads accounts work together and asks you for clarification. What should you tell them?
Question: You work at an agency that manages several large retail accounts. One account is a retailer who owns shops
Grow offline sales certification
What campaign objective would you set when creating a Performance Max for shop goals campaign?
Question: What campaign objective would you set when creating a Performance Max for shop goals campaign? Website traffic Sales Local
Grow offline sales certification
You work on the shop marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget that they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
Question: You work on the shop marketing team for a small hardware company with 10 franchise locations. Each franchisee has
Grow offline sales certification
The Chief Marketing Officer (CMO) at a large retailer is looking to modernise the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things that the CMO should do when creating a holistic online-to-offline strategy? Choose three.
Question: The Chief Marketing Officer (CMO) at a large retailer is looking to modernise the current marketing strategy using online
Grow offline sales certification
You own a small bike shop and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
Question: You own a small bike shop and want to learn about your customers’ journeys between an ad engagement and
Grow offline sales certification
When is it recommended to use a location extension over an affiliate location extension?
Question: When is it recommended to use a location extension over an affiliate location extension? When you own your own
Grow offline sales certification
In which of the industries could a business potentially benefit from Performance Max for shop goals? Choose three.
Question: In which of the industries could a business potentially benefit from Performance Max for shop goals? Choose three. Hotel
Certificering voor Google Ads - Measurement
What’s the practice that you’d want to use for turning marketing insights into action?
Question: What’s the practice that you’d want to use for turning marketing insights into action? Shift budgets from well-performing channels
Certificering voor Google Ads - Measurement
Besides attribution, what’s another method used to analyse the return on investment (ROI) for media?
Question: Besides attribution, what’s another method used to analyse the return on investment (ROI) for media? Viewable CPM Conversion lift
Certificering voor Google Ads - Measurement
A marketing analyst is analysing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
Question: A marketing analyst is analysing the conversion data of their Search Ads campaign in Google Ads. They want to