Author name: Pankaj Jangir

Question: A marketer added a conversion tracking tag to a landing page on their company’s website. When analysing purchasing data, […]

Question: What’s a requirement for implementing site-wide tagging? Use just the image portion of the JavaScript. Turn off auto-tagging in

Question: You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your

Question: You’ve been hired as a consultant to help an online shop owner. You need to complete the implementation of

Question: A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and

Question: A potential customer is looking to buy a new car. What activity suggests that they’re in the awareness stage?

Question: Which of the following describes the number of times that a unique user will see an ad over a

Question: What does it mean when ad campaigns are optimised by Google’s AI? They use data-driven attribution to automate tasks,

Question: How does the Maximise conversions bidding strategy work? It's the safest bidding strategy for all business types to optimise

Question: What are the two types of optimisation? Choose two. Media mix optimisation Bidding optimisation Targeting optimisation Channel optimisation The

Question: Which of the following describes the criteria for shop visits conversion tracking? Shop visits conversion tracking is available for