Author name: Pankaj Jangir

Question: Your client has lots of repeat customers and would like your help to reach consumers who will drive the […]

Question: Your client would like to prepare for Chrome’s third-party cookie deprecation. Which two steps should they take? Select two.

Question: Which two Google tagging infrastructures help clients to build durable first-party data? Consent mode Google Firestack Engaged conversions Site-wide

Question: If a client is looking to optimise for higher-value conversions, where should they start? By assigning equal values to

Question: How do users benefit from the advertiser identity verification programme? By being able to contact the advertiser directly. By

Question: What’s an example of Customer Match driving personalised, high-performance campaigns? Seeking out your most loyal customers and generating more

Question: If you wanted to unite all non-keyword related Google advertising into one automated cross product, which campaign type would

Question: How does conversion modelling benefit a client’s business? Helps clients to learn from the models by reverse engineering algorithms

Question: Your client sells furniture and is ready to optimise profit rather than revenue. How can Smart Bidding support your

Question: What’s one way that an e-commerce client can use Smart Bidding? The client should use business data such as