Author name: Pankaj Jangir

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Conversion optimisation certification exam

Alberto has been researching what makes a user-focused organisation a successful one. During this research, Alberto has come to realise that everyone plays a part in optimising the user experience on an ongoing basis. What is the marketer’s part in optimising the user experience on an ongoing basis?

Question: Alberto has been researching what makes a user-focused organisation a successful one. During this research, Alberto has come to […]

Conversion optimisation certification exam

Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The website is still using the same web application platform that was used to create it. Kathy thinks that it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers.

Question: Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The website is still using the

Conversion optimisation certification exam

Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. They’ve called you at the Google Help Centre to help them with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

Question: Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. They’ve

Conversion optimisation certification exam

The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analysing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

Question: The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness

Conversion optimisation certification exam

HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI-compliant checkout process. They’ve recommended the usual Visa/Mastercard checkout options, though they dislike the time that it takes for a customer to check out that way. Which payment option allows customers to check out using a Visa card stored in their Gmail account?

Question: HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an

Conversion optimisation certification exam

Jensen is the marketer for GlobalMovers.com. They’ve done a comparative analysis of the site against competitor sites. They’re convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should they use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Question: Jensen is the marketer for GlobalMovers.com. They’ve done a comparative analysis of the site against competitor sites. They’re convinced

Conversion optimisation certification exam

Jessie is shopping for their husband’s anniversary present. Their husband loves to go fly fishing whenever they can. Jessie uses their mobile phone to ask for the nearest outdoor supplies shop. Their phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalised user experience?

Question: Jessie is shopping for their husband’s anniversary present. Their husband loves to go fly fishing whenever they can. Jessie

Conversion optimisation certification exam

Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with an mCvR of 1%. The average order value is £200. How much revenue does Sportelo’s mobile experience create?

Question: Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor

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