Question: Bartholomew is the marketer for their company’s website, LogoMaker.com. The company sells graphic logo design services through the site. Several of their colleagues have commented that the site is difficult to use. Bartholomew thinks that the site will be more successful if users enjoy the time that they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.
- Optimisation
- Navigation
- Specialisation
- Imagery
- Landing pages
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion optimisation certification exam” page.
