Question: Brenda’s working on improving a Google search ad’s Quality Score so that it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
- Adding seasonal messaging during the festive season
- Making the headline bold to potentially improve the eCTR
- Using colours in the message text to improve Quality Score
- Incorporating an image to make the ad more enticing
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search certification” page.
