Question: Catherine received a significant amount of traffic to her online pet shop after launching her display campaign. Unfortunately, many visitors to her online shop didn’t make a purchase. When creating a new display campaign, which marketing objective should Catherine choose in order to re-engage these visitors?
- Increase leads
- Build awareness
- Drive action
- Influence consideration
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Certification” page.
