Question: Diane is explaining to their client SushiZoo that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the ‘messy middle’ include?
- The exploration and action phase
- The initial search and exploration phase
- The exploration and evaluation phase
- The initial search and action phase
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion optimisation certification exam” page.
