Question: FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo in identifying opportunities to improve FuelCoach’s mCvR?
- Analysing demographic reports for FuelCoach's industry
- Reviewing search term reports in their Google Ads account
- Accessing the desktop version of the site from different locations
- Comparing the desktop conversion rate to mCvR
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion optimisation certification exam” page.
