Question: How does conversion modelling benefit a client’s business?
- Helps clients to learn from the models by reverse engineering algorithms and building their own models.
- Ensures that the client's measurement remains privacy-safe, whilst fueling more efficient campaign optimisation and bidding.
- Deprioritises users who have a lower reported performance to ensure that the campaign is optimised for strong performance.
- Helps marketers to identify people who are similar to their converters, so that they can reach the entire interest group.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Privacy for agencies and Partners certification” page.
