Question: How does optimised targeting find new, high-performing audiences?
- It uses algorithms that collect data from the client's landing page to find keywords that improve the quality score of the bid.
- It changes some of the campaign settings like Geo and language to offer a wider targeting for the audience.
- It builds on existing targeting inputs, including the client's first-party data, whilst being powered by privacy-forward machine learning models.
- It uses Customer Match audiences from other accounts in the same category as the client, leveraging that information to find new users.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Privacy for agencies and Partners certification” page.
