Question: Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organisation?
- It prevents misalignment.
- It guarantees more conversions.
- It unlocks additional features in Google Analytics.
- It encourages feedback from users.
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