Question: The advertising director for a guitar manufacturer has been tasked with optimising their company’s Google search campaign. How can they use the optimisation score to benefit their campaign?
- To understand the network performance of their website, revealing optimisation opportunities.
- To judge the popularity of their website compared to others, helping them better understand their market share.
- To find how close their campaign is from being optimised for performance to its full potential.
- To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search certification” page.
