Question: The Chief Marketing Officer (CMO) at a large retailer is looking to modernise the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things that the CMO should do when creating a holistic online-to-offline strategy? Choose three.
- Get to know different teams and what they're measuring to track against their goals
- Encourage siloed organisational structure, budgets and meetings
- Suggest organisational changes to meeting structure, media budgets and KPIs.
- Set separate goals and KPIs for each team
- Incentivise teams with unified goals and KPIs
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Grow offline sales certification” page.
