Question: What are two reasons why a marketer might use responsive display ads? Choose two.
- Extended reach: create ads that serve in most ad slot sizes, into both native and non-native inventory.
- Guidance: give instruction to users on how to adjust ad size, appearance and format to fit a specific ad slot.
- Cost-effective: get more conversions at a similar cost per acquisition to other display ad formats.
- Improved communication: respond immediately to any website visitor query with an automated speech system or text.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Certification” page.
