Question: What kinds of factors contribute to an optimisation score recommendation being surfaced in an account?
- When advertisers need to expand their business objectives, recommendations are surfaced.
- The results of algorithms that identify the changes that would lead to the largest increase in campaign spend, irrespective of performance impact
- Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer's business objective
- Every type of recommendation is surfaced for every individual and manager account.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered performance ads certification” page.
