Question: What may happen if you optimise towards online conversions only?
- You may miss out on potential customers who watched your ad
- You may miss out on potential customers who engage across all ad formats
- You may miss out on potential customers who purchase offline only or research online but buy in-store.
- You may miss out on potential customers who show interest in your product.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Grow offline sales certification” page.
