Question: What’s one way that an e-commerce client can use Smart Bidding?
- The client should use business data such as profit margin to optimise profit vs revenue.
- The client should focus on lead-generating strategies to drive a maximum number of conversions.
- The client should disregard any first-person data and let machine learning do the heavy lifting.
- The client should start with manual bidding first, so that Smart Bidding has more data to build on.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Privacy for agencies and Partners certification” page.
