Question: When you view a User acquisition report and a Traffic acquisition report, what are the key differences in the information that each report will highlight for you?
- A User acquisition report shows you the very first campaign/source/medium of the session. And the Traffic acquisition report shows you the campaign/source/medium of the last touch.
- A Traffic acquisition report shows you the very first campaign/source/medium that the user arrived at the site with. And the User acquisition report shows you the campaign/source/medium for the session.
- A Traffic acquisition report uses a data-driven attribution model to show you the campaign/source/medium that the user arrived at the site with. And the User acquisition report shows you the campaign/source/medium of the last touch.
- A User acquisition report shows you the very first campaign/source/medium that the user arrived at the site with. And the Traffic acquisition report shows you the campaign/source/medium for the session.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Analytics Certification” page.
