You choose ‘Influence consideration’ as your marketing objective and the Similar Audiences targeting option for a Google display ads campaign. In Google display ads campaigns, what are Similar Audiences built from?

Question: You choose ‘Influence consideration’ as your marketing objective and the Similar Audiences targeting option for a Google display ads campaign. In Google display ads campaigns, what are Similar Audiences built from?

  • Remarketing lists
  • Keywords
  • Placements
  • Topics

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Certification” page.

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