Question: You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so that it gets more exposure. What action should improve the ad relevance?
- Focusing on connecting to a wider audience
- Adding more negative keywords
- Improving the navigation of the landing page
- Highlighting product uniqueness
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search certification” page.