Question: You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product.How should you connect with potential customers through a video ad?
- Share multiple messages about the many ways that this product solves a problem.
- Feature diverse characters that represent your customer.
- Avoid humour as it's more subjective.
- Include a specific call to action (CTA).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads creative certification” page.
