Question: You work for an agency that manages app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time.How can you keep creative fresh for users while avoiding a fluctuation in results?
- Replace all the assets at once so that they can be distributed evenly.
- Remove the assets and add new ones that follow best practices even more closely.
- Remove the image assets so that the campaign utilises more video assets for a multi-sensory experience.
- Replace assets that have a low performance label in the asset report.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads creative certification” page.
