Question: Your client sells furniture and is ready to optimise profit rather than revenue. How can Smart Bidding support your client?
- Smart Bidding is available for Display, video, YouTube and Gmail, ensuring optimisation across channels.
- Smart Bidding can help clients to attribute more observed conversions to their digital campaigns.
- Smart Bidding helps clients to use business data instead of the transaction value to optimise for better returns.
- Smart Bidding can help e-commerce clients to deliver the right creative, at the right time, to the right person.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Privacy for agencies and Partners certification” page.
