Your customer is aiming not only to drive conversions, but also to track how those conversions drive users to enrol in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?

Question: Your customer is aiming not only to drive conversions, but also to track how those conversions drive users to enrol in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?

  • Keyword groupings
  • Multichannel groupings
  • Customised channel groupings
  • Automated channel groupings

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Search Ads 360 Certification Exam” page.

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