Question: Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model that they set up last week. Why might Search Ads 360 be defaulting to the previous model?
- Historical data is transferring to the new model created.
- The model was created during the bid strategies learning period.
- The number of clicks and conversions falls below the data requirements.
- There are too many keywords included in the bid strategy.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Search Ads 360 Certification Exam” page.
