Question: You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American history. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means that the user experience is good up to the checkout page. Making the purchase then becomes too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the user’s account. Which type of user personalisation is this known as?
- Using given information
- Delivering a relevant web page
- Static profile matching
- Using known user signals
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