Question: You’re creating a storyboard for a video ad and you’re optimising for view completions.Which of the following is a way to hook and sustain attention?
- Use engaging pacing and tight framing.
- Build suspense with a slow pace to start.
- Keep visuals low contrast to avoid overwhelming viewers.
- Set up scenes to be zoomed out so that viewers can see all story elements.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
