Question: You’re editing a video ad aimed at driving consideration and are deciding how frequently the actor and the product should be showcased in relation to one another. How should you approach the editing of this ad?
- Let people take a primary role to humanise the story.
- Let people take a secondary role so that the product shines.
- Put the focus on people to get your brand or product noticed.
- Put the focus on multiple people so that viewers stay engaged.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads creative certification” page.
