You’re making your first video ad with the goal of driving consideration for your brand’s offering.How should you hero the product in this ad?

Question: You’re making your first video ad with the goal of driving consideration for your brand’s offering.How should you hero the product in this ad?

  • Brand often, especially in the first five seconds.
  • Brand only at the beginning of the ad.
  • Brand often, especially in the last five seconds.
  • Brand only at the beginning and end of the ad.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads creative certification” page.

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