Question: You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so that they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
- Conversion basket data
- Budget bid strategies
- Data-driven attribution
- Customised Floodlight variables
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Search Ads 360 Certification Exam” page.
