Question: You’ve owned a successful online retail business for 10 years. Recently, shopping behaviour has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.
- Provide personalised experiences that meet shopper expectations online or in store.
- Continue with your current marketing strategy, as shopping behaviour changes regularly and will balance out.
- Guarantee profitability, traffic, customer base and sales with Shopping ads.
- Uncover the needs to meet the requirements of curious and impatient consumers.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI-powered Shopping ads certification” page.
