Question: Eric recently set up a Google Display Ad campaign. Although, by default, he sees a CPA of $20 in the account, the actual CPA he's using to measure success is $15. What's contributing to the $5 difference?
- He doesn’t have conversion tracking set up.
- He’s including view-through conversions.
- He isn’t including Gmail and YouTube users.
- He isn’t including conversions from current customers.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
