Question: Esteban recently launched a Google Display ad campaign and wants to get a full sense of its performance. A colleague of his on the marketing team suggested trying out Google Analytics' Model Comparison Tool. Why should Steve give that tool a shot?
- It shows how Display ads influence purchasing decisions across all marketing channels.
- It shows a projected forecast of impression and click data if certain recommendations were applied.
- It shows a projected forecast of conversion data if certain recommendations were applied.
- It shows how Display ads influence purchasing decisions exclusively in Google Ads.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
