Question: Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.
- broad
- exact
- specific
- negative
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I guess, that “broad match” is right.
The broad match type will serve your ad to the widest number of variations of your keyword and is the default setting in Google Ads.
Hello,
You could be right, but that’s the right answer we got while doing the exam.