Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

Alvaro is launching a campaign for their eco-friendly DIY compost bins. They’ve identified three key goals for the campaign: Increase brand visibility. Build engagement with eco-conscious customers. Drive traffic to their online store. Based on these goals, which video strategies should Alvaro prioritise? Select the 3 correct answers, then submit.

Question: Alvaro is launching a campaign for their eco-friendly DIY compost bins. They’ve identified three key goals for the campaign:

Fundamentals of Digital Marketing

Sione has recently opened a beauty and wellness salon in his hometown. It’s a popular place with tourists, and he wants them to be able to find his business easily when they search for beauty or wellness services. How could Sione improve his website so it is more likely to be included when people nearby search for services he offers? Select the 3 correct answers, then submit.

Question: Sione has recently opened a beauty and wellness salon in his hometown. It’s a popular place with tourists, and

Fundamentals of Digital Marketing

Imagine you’re a marketing assistant at a big clothing brand. You’ve sent out your first email marketing campaign and are reviewing the click-through rate (CTR). This metric shows the percentage of recipients who clicked on links in the email. What does CTR not tell you? Select the correct answer, then submit.

Question: Imagine you’re a marketing assistant at a big clothing brand. You’ve sent out your first email marketing campaign and

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