Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

Eric has researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time. Which advice should he take? Select the 3 correct answers, then submit.

Question: Eric has researched what people search for to get to his website, and he’s created content to match it. […]

Fundamentals of Digital Marketing

Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers? Select the 2 correct answers, then submit.

Question: Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making

Fundamentals of Digital Marketing

Sarah runs a boutique bakery in a competitive urban area. She wants her mission statement to reflect her brand’s creativity, personal touch, and sustainable values. Crafting the right mission statement is essential to help her stand out and connect with customers. Which of the following mission statements would best fit Sarah’s boutique bakery and set her apart from the competition? Select the correct answer, then submit.

Question: Sarah runs a boutique bakery in a competitive urban area. She wants her mission statement to reflect her brand’s

Fundamentals of Digital Marketing

Friedrich, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list? Select each box and choose the correct option, then submit.

Question: Friedrich, an interior designer, has decided to create blog posts and share them on social media to promote his

Fundamentals of Digital Marketing

Emmeline wants to sell Sunny Bakes Breakfast Boxes through her website. She has decided to choose blog posts and social media posts as her digital channels, but she isn’t sure how to track if her strategy is working. Which conversion metrics should Emmeline focus on? Select the 3 correct answers, then submit.

Question: Emmeline wants to sell Sunny Bakes Breakfast Boxes through her website. She has decided to choose blog posts and

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