Question: George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
- It’s when a user sees an ad containing a video asset, clicks on it and then proceeds to complete a conversion.
- It’s the total number of times that a user has seen an ad before eventually completing a conversion.
- It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
- It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.
