Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

Question: Google Ads follow the Media Rating Council’s standards for viewability. What's required for an ad to be counted as a viewable impression?

  • An ad must be more than 75% on-screen for more than five seconds.
  • An ad must be more than 50% on screen for more than five seconds.
  • An ad must be more than 50% on screen for more than two seconds.
  • An ad must be more than 75% on screen for more than two seconds.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.

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