An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they’re unsure what to base the figure on. What’s a valid way for them to determine the tCPM for the business’s new Video campaign?
Question: An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, […]